Playing and handling your puppy are two different things.
Playing is a fun thing for your puppy to do.
Handling your puppy is a necessary thing for you puppy.
There will come times in your puppies life when he/she has to have things done to him/her that they may not want done.
Shots at the Veterinarian.
A hair cut.
Being medicated are just a few.
The sooner you get your puppy used to being handled, the happier your puppy will be.
No matter whether your puppy is a short hair breed or a long hair breed, you should start getting your puppy used to being handled as soon as you bring him/her home.
This will also help you, the owner, whenever you need to lift your pet into a car or onto the Vets table.
Remember not to hold the paw and toes tightly.
When I groom a dog, I do not hold their paws tightly.
If they yank their paw out of my hand, I just keep picking the paw back up until the dog gives up and let me do what I need to do.
The dogs will eventually realize that you are not hurting them.
You must keep calm and praise your puppy often.
Also take the knuckle of one of your fingers and very gently massage the inside of the ear.
I have groomed many dogs over the years that freak out the second I touch their ears to do anything to them.
I have to spend time teaching them that touching and holding their ears is okay.
Your pets grooming will be much more pleasant if they have learned, at an early age, to except having their ears held and touched.
It will help your pet a great deal, if you as an owner, handles your pet regularly over their lifetime, not just when they are a puppy.